Updated: Aug 15, 2022
Startups are inherently risky ventures. The odds are stacked against any new venture as the rule of thumb is that around 90% of all startups fail. It’s simply impossible to accurately predict which ideas are going to fly and what teams are going to survive the ups and downs of building and scaling a company. Even the best VCs get many of their investments wrong.
For that reason, it’s absolutely critical for any new venture to focus on de-risking early on.
De-risking a venture involves the process of identifying and testing key assumptions made about the problem, solution, or market with the aim to speed up learnings and change course if needed.
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